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« June 2007 | Main | November 2007 »

Job Search Depression - and Help

Yesterday (October 29, 2007) Jason Alba, who blogs very successfully on his JibberJobber Blog, wrote an excellent posting about the dark side of job hunting - the job search depression that seems to overtake many people after months of knocking on doors, sending out resumes, and trying to find a new job - a discouraging task that seems to have no end.

Seeing Tragedy First Hand

As a 1994 layoff "graduate" I have seen what happens when people cannot deal with losing their jobs or with the SEEMINGLY endless battle to find a good, new job.  My former employer was a Fortune 40 company, the # 2 computer company in the world at that time.  But the market zigged while we zagged, and thousands of people in this area, and across the globe, lost their jobs. The layoffs extended over several years as the company gradually shrank.  Now, it's gone - the remnanents sold to another (smaller) computer company.

Relatively quickly after the layoffs began, two true “victims” of the layoff, from nearby towns, committed suicide.  A third, a co-worker of mine for nearly 10 years, waited a couple of years after he was laid off to murder his wife and then commit suicide.  Appalling!  But, not really surprising when you consider how most people handle a layoff and look for a job.

The Problem - Self-Fulfiling Prophesy

The first time you go through a “pay period” without having a paycheck at the end is a terrible shock.  I remember being frightened, and also convinced that I would never receive another paycheck ever again.  It is terrifying to have bills to pay without money coming into the bank account. 

On top of that fear of not being able to pay bills, a job search can be a lonely and very discouraging process.  The repeated rejection and – perhaps worse – lack of response can be terribly discouraging, even to those with the most robust egos.  Over and over again, it can seem like people you don’t know (and maybe some that you do!) convey that you are worthless or just not good enough.  Of course, it’s not true, but after you get that message over and over and over again, you begin to wonder.  What’s wrong with me?  Why won’t anyone talk with me?  Return a call?  Schedule an interview?  Call back when they say they will call back?

After a while, job seekers get discouraged, expecting lack of positive response and lack of progress in everything they try.  This feeling becomes the classic "self-fulfilling prophesy" - you end up creating what you expect (and fear the most) by sharing your sense of hopelessness.  It becomes obvious to those who speak with you.

The Solution

You need to have a better additude.  But, how do you dig yourself out of this hole?  Get help!  Doing it by yourself is very difficult if not impossible. 

1.  Get some counseling.

This is typically something people try to avoid because of the expense potentially involved when income is already too low, but it may be the best money you've ever spent.

You may find free counseling at your local One-Stop Career Center.  You'll usually find local support through your state's employment offices.  See Job-Hunt's list of state employment offices to find the one for your state.

2.  Join a job search support group.

Job search support groups are wonderful if there is a good one nearby or a relevant one online. Most of them meet weekly, some less often.   In the U.S. every state has some form of state employment office, usually with One-Stop Career Centers where you can find counseling, help with your resume, and, possibly, retraining assistance.  You'll find comiseration from others "in the same boat" PLUS help with your resume, leads, advice, and help moving forward.  Knowing that you're not the only one being rejected and ignored can be very encouraging.  And, a positive attitude will help you reach that positive outcome sooner.

Find links to over 600 networking and job support groups on Job-Hunt’s Job Search Networking page.  (Let me know if you find additional ones to include.)

3.  Read "Beating the Job Search Blues."

This is an article I wrote in 2003, but it still applies.

The Bottom Line

The good news is that you WILL get another job!  Honest!!  You WILL!!!  It may not be perfect, but it will be income.  You will survive!  And, you'll have improved your network and your job search skills so that your next job search - if there is one - will be easier.


Gray Googlers Strike Gold - Not as Easy as It Looks

Yesterday (Oct. 26, 2007) USA Today had a front page article on how "Gray Googlers strike gold" and ABC's Good Morning America also had a story on "Work at Home: Google for Dollars."  And, the people  making all the money who were interviewed were all in their 50's, 60's, and 70's.

YEA!!  Wonderful!  People in their "gray-hair" years working from home!  Just set up a Website, and you're rich?  NOT exactly! 

Is it true? Do people make money with Google ads?

Yes, it is true.  People do make money - sometimes LOTS of it - from their Websites by participating in Google's AdSense program

What's reality?

Sorry to rain on this parade, but it's not as easy as it looks.  The rest of the story is that it isn't easy or quick to create a Website that generates revenue consistently.

  • These sites are not newly-created Websites.

    The people interviewed by GMA both had well-established Websites, one was 6 years old (CruiseDiva.com) and the other was over 10 years old (bees-online.com). It takes a while to build an Internet "footprint" - in-bound links from other Websites, bookmarks, etc. - unless you want to pay Google for traffic (the flip side of AdSense for publishers is AdWords for advertisers).
  • These people were knowledgeable (maybe passionate) about their subjects.

    The CruiseDiva lady was already a professional free-lance travel writer when she started her Website, and she noticed that there was no information on the topic of picking cruises.  So, she was already comfortable with writing, very familiar with her subject, and filling a gap in the available online information.  And the bees-info man started the site at 64 when he retired to educate people about honeybees.
  • It takes a lot of "traffic" to generate good revenue.

    Money is generated only when someone clicks on an ad. This is called Pay Per Click. Although it does vary by site, subject, and ad, most of the time the "click-through rate" (percent of people viewing an ad who then click on it) is between 1% and 2%.  So, to generate $10/day in revenue, a site typically needs at least 1,000 unique visitors a day and $0.50/click payout.  It's not easy to get that much traffic quickly, and the payout can vary widely, but less than $1.00/click is average and you're splitting that with Google.
  • Anyone Google accepts can advertise on your Website.

    Publishers have some control over the advertisers whose ads appear on their Websites, but it's not much control.  You can add the domain names of competitors or those with products or services you don't like to a list of banned domain names, but you can end up hosting ads you don't want on your Website.  If you don't care, then it's not a problem.  If you do care, watch out.

Bottom Line

So, don't expect a quick boost to your revenue as a consequence of launching a Website, and don't expect it to be easy.  It takes a lot of work to create and maintain a Website.  It can be done – if you are really interested in your topic (passionate or, even, obsessed, might be best) and if you are willing to sink the time and energy into creating the content that will interest people.

Do NOT “borrow” content from someone else’s blog or Website without permission.  It’s not “fair use” – it’s copyright “infringement” when you do that, and you could lose your whole Website for doing that if you get caught.  And, don’t expect to automatically receive permission to use content even when you ask for it – search engines don’t like “duplicate” content, so it doesn’t rank well.


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